Social Media Realms -Why Your Golf Business Needs To Connect … Now!
WE ARE ALL SOCIALLY – DIGITALLY CONNECTED
We all have a ” SOCIAL REALM ” = { Our Family Friends Contacts Aquaintences…}
……….And on the “Next Level” each of these people have their own ”Social Realms”.
…………….. WITHIN 6 LEVELS.. EVERY PERSON ON EARTH IS CONNECTED !!!
With the Proliferation of Social Media Networks ( facebook, twitter, linkedin, etc) and the Internet, these “Social Realm Levels” are Fattening, and Blending Together at an expotential rate, tightly connecting us electronically in a way that is changing the way we live, think, interact, and buy.
YOUR CUSTOMERS ARE SOCIAL …… ARE YOU ????
Businesses That Have Not Integrated Social Media into thier Marketing System Will Loose Dramatic Market Share To Their Competitors, (many to the point that they will FACE ELIMINATION )
……. Yes..I Know….. This sounds like a Marketing Fear Point with an offer solution to follow, but that is not my intent! This is intended as a WAKE UP call.
Social Networks are reaching their Growth Inflection Points
When they do, they begin the process of turning into a “Profit Mechanism”...
which means they start to put a shell on the egg,… Limiting the reach of the users and marketers efforts to grow their network or customer base organically within the network – unless you use tlhe networks advertising ( or other paid ) revenue generating structures.
Google does this almost bi-monthly, with search algorithm changes, driving customer starved businesses to their paid advertising programs such as adwords and display network or mobile ads.
Facebook does this also with their Edge Rank algorithm (which can result in only a very small percentage of your followers actually seeing your posts), and recent API changes that eliminate viral mechanisms such as like gates. …”The shell is forming”
Because of their immensity, and appearance of a “Free” access business model, resulting from their growth strategies, it is easy to forget that these networks are a businesses, and Their Core long term objective is PROFIT !! not that profit is bad!
BUT…. As a Business, (and even user) As these networks Mature.. SOON…You Will NOT Have The Access & Freedoms that are now available only because of the networks growth strategy phase.
I know..”OK – OK Already so What Should I DO ?? ”
I Will Be Blunt ……..
1. Get Off Your Ass
… & Take Action Now !! (Sorry,, Rude But True) … Right Now..There exists an exceptional window of opportunity for Business that is unparalled in history, and may never exist again,…..BUT it is a window that is CLOSING!!..You cannot afford fear, or uninformed justification,… You are here, reading this, so I know that you get it ….
2. FOCUS !!
Focus on Using Social Networks – Facebook.. twitter…etc.. to:
A) NETWORK & Expand Reach
B) GRAB LEADS and Build a Customer Data Base.
You can drive sales as well, but.. These Must be your Core Objectives & Focus.
Focus on sales AFTER you have developed your customer lists.
3. GET CONTROL : THIS IS ESSENTIAL
Capture your network and leads into a SYSTEM THAT “YOU” CONTROL” (Quickly before the windows close & the networks shell up forever.)
You MUST Develop your Customer List into a Strategic Asset that YOU Control, and can Access, and Market to independent of the Social Networks.
4. HAVE A STRATEGIC SYSTEM :
You need an automated System that:
A) Cultivates You Current Customer Base into a CUSTOMER DATA BASE
B) Magnifies Your Lists Social Realm
C) Expands Your Reach by exploiting Social networks
D) Magnifies your Marketing efforts through Viral Strategies & Campaigns
E) Automates strategic re-marketing funnels to your expanding social realm and Data Base
F) Builds digital Assets & Data Bases for your business to increase your ROI, and ensure your long term viability
In Summary,
As a Golf Course Owner / Marketer, you need to use the social networks to quickly expand your customer reach and base before they lock down. Next… you need to develop a system that will allow you to capture leverage, and market to, your customer list independently of the social networks themselves.
At Local Impact Marketing Solutions, we can help you achieve all of the above.
localimpact.ca
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Get Socially Connected Today …..